Understanding Bias – What color is this truck?

I fucking hate pseudoscience

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No, it’s not a trick question.  Go ahead and say it.  The truck is yellow.

So what’s the point?  How does this help us grasp the concept of cognitive bias?  Well, consider this quote from David McRaney,

“If you notice a rise in reports about shark attacks on the news, you start to believe sharks are out of control, when the only thing you know for sure is the news is delivering more stories about sharks than usual. . . you think, ‘Gosh, sharks are out of control.’ What you should think is ‘Gosh, the news loves to cover shark attacks.”

It’s actually very reasonable to assume that the more you hear about shark attacks, the worse the problem is. It’s how our minds work.  Our brains are making an assumption that works really well in small-scale.   In other words, when our world is small enough that the stories…

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